With Greek tourism recovering from the impact of the recent recession, the Greek Tourism Expo, held this year in Athens for the third time, was an ideal place to take stock of the industry.
Here Sapphire Goss visits for Breaking Travel News to discuss plans to regenerate the sector with Greek minister of tourism, Elena Kountoura.
The on-going economic crisis is evident around Athens by both the abandoned buildings and in the resigned mood of its inhabitants.
In 2015 that had had an effect on international visitor numbers: “With the crisis people are more wary of visiting,” explains the Greek minister of tourism, Elena Kountoura.
“The truth is that a lot of countries, due to the political changes, they were a little held back.”
The third International Greek Tourism Expo, taking place in Athens during November this year, aims to address these recent difficulties by promoting what is Greece’s biggest industry around the world under the tagline “Come meet the Greeks”.
Hundreds of industry leaders were in town for the Greek Tourism Expo